CBD Research Manager
at
Brightfield Group
Virginia Lee is the CBD Research Manager at Brightfield Group, the leading consumer insights and market intelligence firm for the CBD and cannabis industries. She helps CBD and consumer packaged goods companies with strategic planning by providing insights into consumer and industry trends, digital marketing, and new product developments. Virginia works closely with Brightfield’s analyst, data science, and business development teams to offer in-depth analysis on the US CBD market.
Before joining Brightfield, Virginia worked at Euromonitor International and Innova Market Insights, where she advised global companies on innovation and market entry opportunities in beauty & personal care, packaged foods, non-alcoholic drinks, and health & wellness.
Virginia loves sharing her passion for consumer trends and new products through speaking at trade shows including Cosmoprof (Brasil, North America), IDDBA’s Dairy-Deli-Bake, Natural Products Expo East, and United Fresh. Her research has been featured in BevNET, Food Business News, Food Navigator, Global Cosmetic Industry, New York Times, Wall Street Journal, and Women’s Wear Daily. Virginia has a B.A. in History from Dartmouth College. A native of South Korea, Virginia has also lived in Montreal, Canada, and now calls Chicago home.