Global Creative Director, Taste & Beyond
at
Firmenich
As a futurist, Mikel is charged with maintaining an awareness of the future through monitoring issues that are happening in the market, industry, and world to identify simultaneous developments on the fringe and recognize patterns as they materialize into trends. Working as part of an internal futures team, Mikel offers guidance to Firmenich customers by providing transparency into the process of foresight. His job is not to arrive at a final answer, and just deliver it, but one of holding doors open, or opening windows - always listening for signals and considering the implications of scenarios and strategies. Mikel’s aim is to improve confidence in facing uncertain futures by providing inspiration and instilling clarity of vision.
Knowing what’s ahead still requires people who can listen, analyze, and make connections. To future effectively requires not just a curious mind and good communication skills, but a framework of tools and practices that users can access to develop and deepen coherent but creative understandings of future possibilities, large and small. As a Global Creative Director at Firmenich, Mikel has been using them successfully, in engagements all over the world, for over twenty-two years.